Privacy Policy

Privacy Policy

Who created the We Are Undefeatable campaign?

The We Are Undefeatable campaign has been developed and led by Age UK on behalf of 15 health and social care charities; Age UK, Alzheimer’s Society, Asthma UK, Breast Cancer Care/Breast Cancer Now, British Lung Foundation, British Red Cross, Parkinson’s, Diabetes UK, Macmillan, MS Society, Rethink Mental Illness, Royal Voluntary Service, Stroke Association, Versus Arthritis and Mind. The campaign is backed by expertise, insight and significant National Lottery funding from Sport England.

Age UK as Data Controller and our responsibilities

Age UK is the country’s largest charity dedicated to helping everyone make the most of later life. It is a registered charity (no. 1128267) and company limited by guarantee (no. 6825798). The registered address is Tavis House, 1-6 Tavistock Square, London WC1H 9NA.

Age UK is responsible for and is the Data Controller of your personal information that it receives through this website.

Any questions regarding this policy and our privacy practices in relation to this website should be sent by email to

What type of information is collected from you?

When you use this website you may be asked for your contact details (name, email address, phone number etc), for example, when you sign up for a newsletter, or contact us via one of our enquiry forms. We use this information to fulfil your request.

When you register to become a We Are Undefeatable Supporter we will ask for your contact details. We will use this information to provide you with access to the Brand Toolkit and, occasionally, to send operational updates about the resources available to you as a registered We Are Undefeatable Supporter.

If you submit an enquiry and don’t choose to be contacted by us again, then we will only use your details to respond to your specific query.

Marketing Communications

You have a choice about whether or not you wish to receive direct marketing communications from us about the We Are Undefeatable campaign. If you do not wish to receive direct marketing communications then you can select your choices by ticking the relevant boxes situated on the form used to collect your information.

If you choose to hear from us in the future then we will keep your details on file and may send you further information or newsletters about the We Are Undefeatable campaign that we think you might find interesting. We will only send you campaign updates if you agree to receive this information from us.

We’re committed to putting you in control of your data so you’re free to change your marketing preferences (including to tell us that you don’t want to be contacted for marketing purposes) at any time by email: .

Who has access to your information?

We don’t and never will sell or pass on any of your details to another organisation for them to use for their own purposes.

We may, however, use third party organisations to help deliver services on our behalf, for example distributing our email newsletters or managing delegation lists for our events.

At all times we will ensure that we look after your details responsibly – and that any organisations using your information on our behalf do the same.

How long is your information kept for?

We keep your information for no longer than is necessary for the purposes it was collected for. The length of time we retain your personal information for is determined by operational and legal considerations. We review our retention periods on a regular basis.

If you would like to know more about how long we hold your personal data for – please email us at

Keeping your information safe

When you give us personal information, we take steps to ensure that appropriate technical and organisational controls are in place to protect it.


Like many other websites, this website uses cookies. 'Cookies' are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. For example, we use cookies to store your country preference. This helps us to deliver a more personalised service when you browse this website and improves our services.

It is possible to switch off cookies by setting your browser preferences. For more information on how to switch off cookies on your computer, visit our full cookies policy. Turning cookies off may result in a loss of functionality when using this website.

Links to other Websites

This website may contain links to other websites run by other organisations. This policy applies only to this website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other websites even if you access those using links from this website.

In addition, if you linked to this website from a third party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the privacy policy of that third party site.

Transferring your information outside of Europe

The information which you provide to us may be transferred to countries outside the European Economic Area (“EEA”). By way of example, this may happen if any of our servers are from time to time located in a country outside of the EEA. You should be aware that these countries may not have similar data protection laws to the UK. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EEA in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this policy.

If you use our services while you are outside the EEA, your information may be transferred outside the EEA in order to provide you with those services.

We undertake regular reviews of who has access to information that we hold to ensure that your info is only accessible by appropriately trained staff, volunteers and contractors.

Changes to this Policy

Any changes we may make to this policy in the future will be posted on this website so please check this page occasionally to ensure that you’re happy with any changes. If we make any significant changes we’ll make this clear on this website.

Review of this Policy

We keep this policy under regular review. We keep this policy under regular review. This policy was last updated in October 2019.

Cookie Policy

1. What are cookies?

Cookies are widely used tiny pieces of software (files) that are installed on a computer or mobile device via the browser (e.g. Microsoft Edge or Internet Explorer, Apple Safari, Google Chrome, or Firefox) when an individual visits a website.

Cookies allow websites to recognise that a user on an individual computer has previously visited the site. The cookies save some information about that user for when they access the site again in the future.

By using and browsing the We Are Undefeatable website, you consent to cookies being used in accordance with our policy. If you do not consent, you must turn off cookies or refrain from using the site.

Most browsers allow you to turn off cookies. To do this, look at the 'help' menu on your browser. Switching off cookies may restrict your use of the website and/or delay or affect the way in which it operates.

2. Changes to this Cookie Policy

In keeping with legal requirements, we may need to update We Are Undefeatable cookie policy occasionally. A recent example of this is the EU General Data Protection Regulation (or GDPR).

3. Cookie consent

By using our website, our social media pages (such as Facebook, Twitter, YouTube, and Instagram), subscribing to our Supporters Hub or marketing communications, you agree that, unless you disabled them within your internet browser, we can place the types of cookies set out below on your device and use that data in accordance with this Policy.

4. What cookies does the We Are Undefeatable website use?

In order for us to help understand how the We Are Undefeatable website is used and to improve website performance, we use a number of cookies to track usage. This list below contains of the main cookies set on the We Are Undefeatable website and for what purpose:

Google Analytics

Name: _ga

Purpose: This helps us count how many people visit the site by tracking if you’ve visited before

Expires: 2 years


Name: _gid

Purpose: This helps us count how many people visit the site by tracking if you’ve visited before

Expires: 24 hours


Name: _gat

Purpose: Used to manage the rate at which page view requests are made

Expires: 24 hours


Name: collect

Purpose: Used to send data to Google Analytics about the visitor’s device and behaviour

Expires: Session


Name: Twitter

Purpose: To store ad click information to track and gather statistics and conversion information.

Expires: 1 year


Name: _fbp

Purpose: To store ad click information to track and gather statistics and conversion information.

Expires: 1 year

Ad Words

Name: Google ID

Purpose: To store ad click information to track and gather statistics and conversion information.

Expires: 90 days

Google AdSense

Name: _gcl_au

Purpose: Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.

Campaign Manager 

Name: IDE

Purpose: To measure the results of our digital advertising.

Expires: 1 year


Name: test_cookie

Purpose: Used to check if the user’s browser supports cookies.

Expires: 24 hours

Updated Wednesday 01.10.2019