Privacy Policy


This policy explains when and why we collect personal information about you, how we use it, the conditions under which we may disclose it to others, how we keep it safe and secure and your rights and choices in relation to your information.


We keep this policy under regular review. 

This Privacy Policy was last updated on 28th April 2023.


The We Are Undefeatable campaign has been developed and led by Age UK on behalf of 15 health and social care charities: Age UK, Alzheimer’s Society, Asthma + Lung UK, Breast Cancer Now, British Heart Foundation, British Lung Foundation, British Red Cross, Diabetes UK, Macmillan, Mind, MS Society, Parkinson’s UK, Rethink Mental Illness, Royal Voluntary Service, Stroke Association, and Versus Arthritis . The campaign is backed by expertise, insight and significant National Lottery funding from Sport England. 


In this policy ‘Age UK’, ‘we’, ‘us’ or ‘our’ means:

Age UK, registered charity (no. 1128267) and a company limited by guarantee (no. 6825798). Registered address is 7th Floor, One America Square, 17 Crosswall London, EC3N 2LB.

Age UK is the country’s largest charity dedicated to helping everyone make the most of later life.

Age UK is the Data Controller of your personal information. This means that we are responsible for deciding how your personal information is used and ensuring that it is used in compliance with applicable data protection law (in conjunction with other parties, where applicable). 

Any questions regarding this policy and our privacy practices in relation to this website should be sent by email to


Information you give us directly

If you use this website, you may be asked to provide us with your personal information.

If you register to become a We Are Undefeatable Supporter via the Supporters Hub on this website, we will ask for your contact details, email address and name. We will use this information to provide you with access to the Brand Toolkit and, occasionally, to send updates about the resources available to you as a registered We Are Undefeatable Supporter if you opt-in to receive updates via email from Age UK about the We Are Undefeatable campaign. 

Information you give us indirectly

We, like many organisations, automatically collect the following information:

  • technical information, including the type of device you’re using, the IP address, browser and operating system being used to connect your computer to the internet. This information may be used to improve the services we offer.
  • information about your visit to this website, for example we collect information about pages you visit and how you navigate the website, i.e. length of visits to certain pages, products and services you viewed and searched for, referral sources (e.g. how you arrived at our website).

We collect and use your personal information by using cookies on our website. More information on cookies can be found under the ‘Use of Cookies’ section below.


My Daily Undefeatable is a chatbot  (the " Chatbot") which is made available through the Facebook Messenger platform and available as a widget pop up on this website. The Chatbot is provided and managed by our trusted third parties, Chatfuel and BitBot, on behalf of Age UK. 

The Chatbot is an interactive virtual assistance tool that helps remind you to do check-ins with yourself on a daily or weekly basis about how you’re feeling, both physically and mentally, and how you might be keeping active.

When you use My Daily Undefeatable, our Chatfuel and BitBot will collect information about you in order to provide you with the Chatbot service. This may include:

  • conversation history, including if you disclose any health conditions
  • information contained in your public Facebook profile, such as your name, your avatar photo, your time zone, your gender, your language settings.

Age UK, on behalf the We Are Undefeatable campaign, receives anonymised reports from these third party providers about people who use My Daily Undefeatable, such as how many people have interacted with the Chatbot, the types of queries that people ask and how well the Chatbot service is working. No personal information is included in these reports and no individual can be identified. This information is used to monitor and improve My Daily Undefeatable to ensure we are delivering the best possible service.

If you use My Daily Undefeatable and choose to “speak to a person”, then a member of the We Are Undefeatable team at Age UK will be able to access your My Daily Undefeatable conversation history as well as information contained in your Facebook Profile. We use this information to communicate with you via the Chatbot as per your request and is not used for any other purpose.

In addition, your interactions with the Chatbot are also subject to Facebook’s terms of use, privacy and data collection policies.


You have a choice about whether or not you wish to receive direct marketing communications from Age UK about the We Are Undefeatable campaign. 

If you do not wish to receive direct marketing communications, then you can select your choices by ticking the relevant box situated on the Supporters Hub registration page used to collect your information. 

If you do choose to hear from us, then we will keep your details on file and may send you further information or newsletters about the We Are Undefeatable campaign that we think you might find interesting. We will only send you campaign updates if you agree to receive this information from us.

We’re committed to putting you in control of your data, so you’re free to change your marketing preferences at any time by clicking the unsubscribe link at the bottom of our emails or by contacting us at


We advertise on Facebook and Google as well as some other online platforms such as Instagram and YouTube. We also place adverts on other websites to promote general awareness of We Are Undefeatable. We do this by:-

  • Advertising on particular types of websites - for example newspapers and magazines' websites .
  • Advertising to people signed up with an online platform (such as Facebook or Google) based on what the platform knows about them.

We may use the following re-marketing processes on some or all of specific online platforms.

  • 'Look-alike' / 'Similar' audiences: We send a list of 'hashed' email addresses to an online platform such as Facebook or Google (hashing is a security measure whereby the personal information is turned into a code).
  • 'Custom audiences'/ 'Customer matches': We use a similar method as above to send information about our  marketing campaigns  to people who have already signed up for these.
  • 'Saved' audiences to remember which supporters on Facebook are most likely to respond to our marketing.
  • Tracking people's interactions with our adverts so that we know when an individual has clicked on an advert. This allows us to measure the effectiveness of our campaigns.

In some of the above instance, this means that if you have already visited our website, we can direct you back to it through ads shown on sites you visit across the internet by third party vendors. These third-party vendors include Google and Facebook. All parties may use cookies to serve these ads based on your past visits to our website. 

You can object to your information being used in this way by withholding permission (i.e. by remaining opted out) on our cookie preference centre when you visit our site. 


We will never sell or pass on any of your details to another organisation for them to use for their own purposes.

We may, however, use third party organisations to help deliver services on our behalf, for example distributing our email newsletters or managing delegation lists for our events.

As outlined above, we use trusted third parties who provide (Chatfuel) and monitor (Bitbot) our chatbot service on our behalf, which is hosted on Facebook Messenger.

At all times we will ensure that we look after your details responsibly – and that any organisations using your information on our behalf do the same. 


We keep your information for no longer than is necessary for the purposes it was collected for. The length of time we retain your personal information for is determined by operational and legal considerations. We review our retention periods on a regular basis.

If you would like to know more about how long we hold your personal data for – please email us at


When you give us personal information, we take steps to ensure that appropriate technical and organisational controls are in place to protect it.


'Cookies' are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. 

Cookies help us to deliver a more personalised experience when you visit this website and helps us to continually improve our services. For example, cookies allow us to provide you with targeted content, allow certain website features to function properly and help us understand how well this website is working.

Some of these cookies can be enabled/disabled by selecting your preferences in the preference centre you are presented with when first interacting with this site. For more information, please visit our Cookie Policy


This website may contain links to other websites run by other organisations. This policy applies only to this website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other websites even if you access those using links from this website.

In addition, if you linked to this website from a third-party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the privacy policy of that third party site.


The information which you provide to us may be transferred to countries outside the European Economic Area (“EEA”). 

By way of example, this may happen if any of our servers are from time to time located in a country outside of the EEA. You should be aware that these countries may not have similar data protection laws to the UK. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EEA in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this policy.

If you use our services while you are outside the EEA, your information may be transferred outside the EEA in order to provide you with those services.

We undertake regular reviews of who has access to information that we hold to ensure that your info is only accessible by appropriately trained staff, volunteers and contractors.


Any changes we may make to this policy in the future will be posted on this website. The changes we may make will reflect our processing activities and/or any changes to data protections laws.  If we make any significant changes we’ll make this clear on this website.