Skip to content

Privacy Policy


This policy explains when and why we collect personal information about you, how we use it, the conditions under which we may disclose it to others, how we keep it safe and secure and your rights and choices in relation to your information. 


We keep this policy under regular review.  

This Privacy Policy was last updated on 14th June 2024. 


The We Are Undefeatable campaign has been developed and led by Age UK on behalf of 14 health and social care charities: Age UK, Alzheimer’s Society, Asthma + Lung UK, Breast Cancer Now, British Heart Foundation, British Lung Foundation, British Red Cross, Diabetes UK, Macmillan, Mind, MS Society, Parkinson’s UK, Rethink Mental Illness, Royal Voluntary Service, Stroke Association, and Versus Arthritis . The campaign is backed by expertise, insight and significant National Lottery funding from Sport England.  


In this policy ‘Age UK’, ‘we’, ‘us’ or ‘our’ means: 

Age UK, registered charity (no. 1128267) and a company limited by guarantee (no. 6825798). Registered address is 7th Floor, One America Square, London, EC3N 2LB. 

Age UK is the country’s largest charity dedicated to helping everyone make the most of later life. 

Age UK is the Data Controller of your personal information. This means that we are responsible for deciding how your personal information is used and ensuring that it is used in compliance with applicable data protection law (in conjunction with other parties, where applicable).  

‘Charity Partners’ refers to the charities listed above who are partnered in a collaboration to provide the We Are Undefeatable campaign.  

Any questions regarding this policy and our privacy practices in relation to this website should be sent by email to 


Information you give us directly.

If you use this website, you may be asked to provide us with your personal information. 

If you register to become a We Are Undefeatable Supporter via the Campaign Hub on this website, we will ask for your contact details, email address and name. We will use this information to provide you with access to the Brand Toolkit and, occasionally, to send updates about the resources available to you as a registered We Are Undefeatable Supporter if you opt-in to receive updates via email from Age UK about the We Are Undefeatable campaign.  

Information you give us indirectly.


We, like many organisations, collect the following information dependent on the cookies you accept upon entering the website: 

  • technical information, including the type of device you’re using, the IP address, browser and operating system being used to connect your computer to the internet. This information may be used to improve the services we offer. 

  • information about your visit to this website, for example we collect information about pages you visit and how you navigate the website, i.e. length of visits to certain pages, products and services you viewed and searched for, referral sources (e.g. how you arrived at our website). 

We collect and use your personal information by using cookies on our website. More information on cookies can be found under the ‘Use of Cookies’ section below. 




You have a choice about whether or not you wish to receive direct marketing communications from Age UK about the We Are Undefeatable campaign.  


If you do not wish to receive direct marketing communications, then you can select your choices by ticking the relevant box situated on the Campaign Hub registration page used to collect your information.  


If you do choose to hear from us, then we will keep your details on file and may send you further information or newsletters about the We Are Undefeatable campaign that we think you might find interesting. We will only send you campaign updates if you agree to receive this information from us. 


We’re committed to putting you in control of your data, so you’re free to change your marketing preferences at any time by amending your preferences within your account setting, or clicking the unsubscribe link at the bottom of our emails, or by contacting us at 




We advertise on Facebook and Google as well as some other online platforms such as Instagram and YouTube. We also place adverts on other websites to promote general awareness of We Are Undefeatable. We do this by:- 

  • Advertising on particular types of websites - for example newspapers and magazines' websites . 

  • Advertising to people signed up with an online platform (such as Facebook or Google) based on what the platform knows about them. 

We do not implement re-marketing or re-targeting processes following your visit to the We Are Undefeatable website.  



We will never sell or pass on any of your details to another organisation for them to use for their own purposes. 

We may, however, use third party organisations to help deliver services on our behalf, for example distributing our email newsletters or managing delegation lists for our events. 

As outlined above, we provide the We Are Undefeatable app, powered by Good Boost, which is available as an app via the App and Play Stores for iPhone and Android devices.   

At all times we will ensure that we look after your details responsibly – and that any organisations using your information on our behalf do the same.  


We keep your information for no longer than is necessary for the purposes it was collected for. The length of time we retain your personal information for is determined by operational and legal considerations. We review our retention periods on a regular basis. 

If you would like to know more about how long we hold your personal data for – please email us at 


When you give us personal information, we take steps to ensure that appropriate technical and organisational controls are in place to protect it. 


'Cookies' are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit.  

Cookies help us to deliver a more personalised experience when you visit this website and helps us to continually improve our services. For example, cookies allow us to provide you with targeted content, allow certain website features to function properly and help us understand how well this website is working. 

Some of these cookies can be enabled/disabled by selecting your preferences in the preference centre you are presented with when first interacting with this site. For more information, please visit our Cookie policy 


This website may contain links to other websites run by other organisations. This policy applies only to this website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other websites even if you access those using links from this website. 

In addition, if you linked to this website from a third-party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the privacy policy of that third party site. 


The information which you provide to us may be transferred to countries outside the European Economic Area (“EEA”).  

By way of example, this may happen if any of our servers are from time to time located in a country outside of the EEA. You should be aware that these countries may not have similar data protection laws to the UK. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EEA in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this policy. 

If you use our services while you are outside the EEA, your information may be transferred outside the EEA in order to provide you with those services. 

We undertake regular reviews of who has access to information that we hold to ensure that your info is only accessible by appropriately trained staff, volunteers and contractors. 


Any changes we may make to this policy in the future will be posted on this website. The changes we may make will reflect our processing activities and/or any changes to data protections laws.  If we make any significant changes we’ll make this clear on this website.