One year on from its launch, we’re excited to share the results of the We Are Undefeatable in Blackburn with Darwen campaign.
This locally adapted version of the national We Are Undefeatable campaign was developed by Blackburn with Darwen Council and Together an Active Future, with the goal of supporting people with long term health conditions in the area to move more in ways that work for them.
By collaborating with local storytellers and connecting residents to relevant physical activity opportunities, the campaign successfully brought national campaign principles to life at a local level. It not only inspired increased activity for residents but also delivered valuable insights into how the campaign can influence local systems and be tailored to meet the needs of different communities.
Download the full report to explore the outcomes of this innovative place-based approach and discover practical, transferable learnings to apply in your own work.
What’s in the report?
Download the report to discover:
-
Top 10 transferrable learnings from a place-led We Are Undefeatable campaign
-
Key impacts of the campaign for residents, and more broadly for local partners and systems
-
Localisation principles utilised when developing the campaign
-
Challenges faced and lessons learned throughout the process
-
Key context for the campaign and its principal objectives
-
What creative was developed for the campaign and which marketing channels these were shared on
For any questions on the report or if you are interested in creating your own local We Are Undefeatable campaign, please contact us at weareundefeatable@ageuk.org.uk.
We Are Undefeatable in Blackburn with Darwen evaluation report
Discover key results and transferrable learnings from the place-led adaptation of the national campaign.