We’re thrilled to announce that our new app and autumn campaign are live from 15th September!
The autumn campaign is our biggest campaign of 2025 and will run across England on TV on demand, billboards, hospital posters, and across digital and social media channels.
As part of this exciting campaign, we’re delighted to introduce the We Are Undefeatable app. After a successful live testing phase earlier this year, the app is now being rolled out on a wider scale.
The app has been specially designed to support people with long-term health conditions in becoming more physically active. Co-created with the award-winning health tech provider Good Boost and shaped by people living with long-term conditions, it offers tailored, guided exercise programs accessible anytime, anywhere. No matter where someone is on their physical activity journey, the app provides the right support to help them move more.
Watch the video below to learn more about the We Are Undefeatable app.
Support the Campaign This Autumn
Get involved this autumn by encouraging people with long-term health conditions to get moving and help us spread the word about the We Are Undefeatable app!
You can find key messaging guidance, suggested copy, and creative assets on the Campaign Hub to help you promote the campaign and share the app with your audience.
Need help integrating the app into your website, services or comms? Just get in touch at weareundefeatable@ageuk.org.uk for guidance on embedding the app within your offering.
We Are Undefeatable app communications pack
Use this pack to shape communications and promotions of the We Are Undefeatable app.
We Are Undefeatable social media images 2025
Download these images to promote the We Are Undefeatable app and other resources to support people getting active on your social media channels.