Our main campaign of the year will be live this July and August across video on-demand, social and digital media channels. You can also see the campaign on roadside billboards and posters in select hospital locations.
What are the goals of the summer campaign?
This summer, as well as providing motivation and inspiration to get active, we will be encouraging people living with long term health conditions to visit our newly redesigned website to take the first steps to getting moving and to find ways to move that work for them.
We have designed a series of new, social-first videos to promote different areas of the website and how they can help you to get moving whilst living with a long term health condition. These are available for campaign supporters to download here.
Introducing Joanna
We are also delighted to introduce new face Joanna to the campaign. Joanna lives with multiple sclerosis and gets active by going for short walks and completing home workouts with her husband.
For Joanna, movement is essential for maintain her strength so that she can spend time with her children, cook for her family and practise her beloved piano. Find out more about Joanna and others’ stories on our main website.
If you have any questions about the summer campaign, please reach out to the team at weareundefeatable@ageuk.org.uk.